Céline Goole
I am a seasoned Product & Brand Designer with over 10 years of experience, offering a comprehensive skill set that spans Strategy, Design & MarCom.
I collaborate with companies of all sizes to strategically conceptualize, develop and launch innovative brands and products that align business goals and audience needs. I thrive in open & dynamic work environments and get energized from seeing joint efforts come to life.
In short
My career began with over 5 years of UX/UI and Service Design in consulting for SMEs, corporates, start-ups, and scale-ups. This experience evolved into leadership roles overseeing end-to-end design in product companies.
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Define & prioritise product roadmaps
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Idea generation and validation with internal & external stakeholders
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Idea concretisation; Concept design, storytelling, mock-ups, pitches,...
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User validation & testing
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Product Design (UX/UI) & Strategy
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Experience Design
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Brand Design & Strategy
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Go to Market planning
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Marketing & Communications
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How I can support your business
1/ Ideation & Concepting
I rapidly transform rough ideas and requirements into concrete, compelling concepts. My Design Thinking approach ensures a high focus on business objectives, while keeping your target audience at the core of every solution.
2/ Strategy & Design
I go beyond designing your digital product by shaping its strategy and visual identity. By honing your 'why,' 'how,' and 'what,' I ensure that we create compelling and persuasive storytelling for your product or brand.
3/ Branding & Marketing
I want your product or brand to stand out. From creating coherent, stunning experiences to defining your key branding elements, I'll make sure your product or brand leaves a lasting impression and excite your target audience.
Education & Expertise
After graduating as a Master Strategic Communications at the Catholic University of Leuven, I found myself drawn to digital innovation and design. My work as a UX/UI and Service Design consultant gave me the chance to help all kinds of companies create innovative digital products.
Over time, I discovered I was particularly interested in the bigger picture of product and brand development. So, I dove into courses like Digital Product Management, Change Management and Brand Management to broaden my skills.
Lately, I’ve been focusing on end-to-end consulting, working hands-on in every aspect of Product and Brand Design. I’m confident leading both Discovery and Delivery trajectories, working closely together with PED team colleagues, other departments and Leadership.
Next to my own two bundles of joy, I gave birth to many more babies, together with:
Current project: Freelance Design Director
Previously: Design Director @ Kaia Health